Training

Community Based Tourism
Training

Community Based Tourism

Most Destination Management Organization’s and tourism boards require constant access to training regarding the best emerging technologies and best practices that will benefit their local community-based tourism. Providing this training utilizing the best technologies for digital learning platforms must be a key strategy during the planning phase and moving forward.
Community based tourism presents many unique challenges specific to each destination. To ensure the success of any pilot project there must be a set of clearly defined goals and problems those goals will aim to address. Any technology deployed to aid in the implementation of the pilot project must be flexible enough to meet the demands of the implementation in each specific destination.

The end goal is to increase revenue and guest spend at community-based micro, small and medium sized businesses but this cannot incur negative impact on the local community or environment. Sustainable, responsible tourism growth is the key to a successful community-based tourism initiative. This must be quantified on an ongoing basis which is why it is imperative that an integrated system is used that includes tracking the social, economic and environmental impact of any initiative deployed.
Community Tourism Tech Training
For instance, the use of social media, viral contests and many other marketing and promotional efforts is a constantly evolving crucial section of marketing, that if mastered will have a large positive impact on the tourism initiative. Understanding how and why these have such dramatic affects will play a key role in determining the success of community-based tourism projects. Real life use cases should be woven into the topic curriculum so students learn hands on what does and does not work, how the various social media platforms operate and how this effects revenue, brand awareness and ultimately visitor satisfaction and community-based tourism revenue growth.

Instant grading and course progression should be a prerequisite for these learning platforms along with sophisticated methods to discourage cheating during course participation. These technologies exist and should be integrated into the holistic vision of the tourism product goals.

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